Magilla Gorilla
Occupation: Unsold pet-store ape
Election year: 1964
Economic platform: “You want it! You got it!”
One of the assortments of Hanna-Barbara animated cartoon characters to enter the presidential fray in the 1960s (see Yogi Bear, later), Magilla Gorilla declared his candidacy in the election that pitted incumbent Lyndon Baines Johnson against challenger Barry Goldwater. Although he would lose to LBJ, his timing was smart: By the time of the next presidential election, in 1968, he was no longer on the air. See also: Sweet Dreams Are Made of Toilet Paper.
