Gustav Michalon
Alfred E. Neuman
Occupation: Magazine mascot
Election years: 1956 to present
Economic platform: “What—me worry?”
Mad magazine’s perpetual cover boy made his first run for the presidency in December 1956, pitting himself against Dwight Eisenhower and Adlai Stevenson, as a write-in candidate. (He was a little late; the election happened in November.) Undeterred, he has returned repeatedly since. Among his campaign slogans: “You could do worse, you always have!” See also: Mad Magazine Reportedly Shutting Down After 67 Years.
